![]() ![]() ‣ Instagram feed posts can either be square (1:1) or vertical (4:5). ‣ IGTV or Instagram Stories size needs to be portrait with a 9:16 ratio. It all depends on where you want to post the video on the app. That being said, the correct video dimensions for Instagram isn’t a one-size-fits-all solution. Otherwise, important elements in the video will get cut off, and your audience will click off before you can get to your second sentence. Well, if you’re going through all the effort of creating video content, you need to make sure you optimise it for the platform. Why should you care about resizing a video for Instagram? How to Resize Video for Instagram Stories, Feed, and IGTV If you want to get in on the action, you need to start creating video content and optimising it for Instagram to boost user engagement. It’s fair to say that the demand for video on the platform is HUGE. ‣ 70% of Instagram users watch Stories daily. ‣ User-time spent watching video content on Instagram went up by more than 80%. ![]() ‣ Creators are using more views on the platform, and it’s not yet over-saturated like YouTube. ‣ Instagram rolled out the branded partnership tag to IGTV (hello new influencer advertising opportunities). ‣ 500 million accounts use Instagram Stories every single day. Here are some quick stats about video on Instagram that you need to know: It’s hosted on your profile for as long as you want and helps you create evergreen content for your followers. Plus, IGTV doesn’t disappear after 24-hours. ![]() Instagram Stories and IGTV allow you to share longer-form content and in-depth stories that a single image can’t convey. According to a report from eMarketer, engagement for videos is growing at a faster rate than photos.īut if the engagement numbers don’t get you excited, there are tons of other reasons to start investing in Instagram’s growing feature. Since launching Instagram Stories and IGTV, video consumption on the app has increased. Why Using Video for Instagram Will Grow Your Account Over 2.5M brands already use our all-in-one creation tool to auto post AND schedule stories! LEARN MORE ![]()
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